What is bulk SMS?
Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other.
Bulk SMS is an active SMS channel used to send SMS to a large group of customers and is considered to be cheaper than messages sent from your phone. Sending messages in bulk gives it its name. It is better than conventional methods of marketing and email marketing.
That being said, it is time to incorporate bulk sms services into your business. However, it is essential you abide by the TRAI guidelines issued by the Government of India.